Our Story

About Us

Welcome to AMAFRAME – where jewelry becomes a personal story.

We believe that every piece of jewelry should speak, not shout. At AMAFRAME, we craft more than accessories — we create expressions of identity, emotion, and style. Whether it’s a subtle everyday piece or a bold statement, our collections are designed to celebrate the frame of your essence — you.

Who We Are

Born from a passion for design, symbolism, and self-expression, AMAFRAME was founded with a clear purpose: to offer high-quality, meaningful jewelry that reflects who you are. Our name is a blend of “Ama” (love) and “Frame,” symbolizing the idea that jewelry frames and enhances the beauty already within.

Our Jewelry

Each piece is thoughtfully designed to be timeless yet contemporary — a balance of clean lines, refined details, and durable materials. From minimalist staples to eye-catching treasures, our designs are made to be worn, lived in, and loved for years.

We work with ethical suppliers and skilled artisans to ensure every creation meets our standards of craftsmanship and sustainability. Because what you wear should feel as good as it looks.

What We Believe

• Self-expression is power.

• Jewelry should feel personal, not mass-produced.

• Quality and ethics go hand in hand.

We don’t just follow trends — we focus on creating pieces that hold meaning and tell a story, your story.

Join the Frame

AMAFRAME is for the dreamers, the storytellers, the quiet rebels, and the bold hearts. We invite you to explore our collections and find the piece that speaks to you.

Wear what you feel. Frame who you are.